Wednesday, May 18, 2016

Electric Run Malaysia 2016 by Shell FuelSave: My First Neon Run!

Hi! Were you one of the 15,000 runners at Electric Run® Malaysia 2016 presented by Shell FuelSave?

It was my very first time joining Malaysia's largest 5km Neon Run that lit up Selangor Turf Club with myriads of neon shades and hues. Despite of the heavy downpour and muddy roads, we braved ourselves through the massive traffic congestion and flood and made it for the run!

 Flag-off of Electric Run Malaysia 2016 presented by Shell FuelSave.

Some came in raincoats and umbrellas, but everyone was in high spirit as soon as the run was flagged off. The crowd was cheering with excitement, as a fireworks show kicked-off the start of the run. Local musician, H3, was on deck to spin a host of electrifying tunes to entertain the crowd, before they embarked on their journey through the nine Courselands in the run.

The run itself was an illuminated journey through the 9 thrilling courselands that surprised me one after another.

Electro Rainforest with glowing umbrellas hanging overhead and soothing sounds of the forest in the background.

Neffmau5 Land, an ethereal wonderland of neon trees and sky lanterns. 

Rainbow Road technicolour arches of light along the pathway. 

The rest include Under The Sea which showcased brightly-lit giant marine life, Colorful Water Stations,  Candy Land for runners with a sweet toothThe Powerhouse, Surprise Courseland conceptualized by Limkokwing University’s students, and Gateway, which portrayed the unique multi-cultural Asian nation in its brightest light.  

As I was busy taking pictures at each of the Courseland, I totally didn't realise that I spent hours for such a short fun run! Upon arriving at the finishing line, there were plenty of entertainments awaiting us to fuel the excitement further.

Early finishers managed to party with one of Malaysia’s top beatbox artistes, ABeatC, followed by popular female DJ duo, Twinkies and local hip-hop superstar, SonaOne. Runners broke out into a thunderous cheer when Norwegian superstars, Nico and Vinz took the stage, before the night closed with H3 once again.

In line with Shell’s commitment to encourage Malaysians to be more efficient on the road and in life, Shell FuelSave also unveiled the world’s first Shell FuelSave Do More LED Maze at the Electric Run, featuring 7 distinctive neon zones to help capture the passions and experiences that runners can enjoy and do more of our daily lives when we are more fuel efficient.

Shell FuelSave Do More LED Maze - Party Zone. Party with dancing robots or spin tunes at the DJ booth!

Shell FuelSave Do More LED Maze - Shopping Zone

Shell FuelSave Do More LED Maze - Sports Zone. Get physical with a basketball hoop and football net! 

Shell FuelSave Do More LED Maze - Road Trip Zone

Participants pledge to a cause by placing glowsticks into col

Shell Malaysia also encouraged consumers to make a choice for Shell to donate one of three items – school uniforms, school bags or school shoes – to children in need. Maze runners simply needed to drop a glowstick into a collection box of their choice and the highest amount of glowstick pledges became the cause that Shell would support.

Yay, I made it! ❤ Looking for the next Electric Run in 2017!  

The Electric Run® Malaysia 2016 is organized by The Livescape Group, presented by Shell FuelSave and supported by Malaysia Major Events. Other partners include Rexona (Official Fresh Moves Partner), Limkokwing University (Official University Partner), Celebrity Fitness (Official Fitness Partner), Mines Resort Hotel (Official Hotel Partner), Mountain Dew (Official Beverage Partner), Soleus (Official Timer), Salty Customs (Official Apparel Partner), BFab (Official Beauty Platform), The Malay Mail (Official Newspaper), Hitz FM (Official Radio Station), Grab (Official Transport Partner), Hotel Quickly (Official Hotel Booking App), GoGet (Official Convenience Provider), Hype.My (Official Online Media Partner), and GushCloud (Official Influencer Marketing Partner).

Overall, I personally felt that it was indeed a meaningful event for us to pursue our passions in fitness, music and food, as well as to take home once-in- a-lifetime memories with the loved ones.

Definitely an ideal platform to create new experiences for Gen Y drivers and promote the importance of being fuel efficient with Shell FuelSave, specially developed with Active Efficiency Ingredients to improve engine efficiency!

For more information, log on to:
Twitter: @electricrunmy
Instagram: @electricrunmy

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